Ford Raises Prices for Electric F-150 Lightning Trucks Again. Investors Don’t Like It.
Ford Raises Prices for F-150 Lightning Trucks Again. Investors Don’t Like It. | Barron’s
Motor has again raised the price of its popular electric pickup truck, the F-150 Lightning, and investors don’t seem to approve.
The market response to the move shows how auto makers are stuck between a rock and a hard place. Price cuts have triggered selloffs of EV makers’ stocks recently. Now a price increase is doing the same.